How we drove massive sales for Arlo

How we drove massive sales for Arlo


increase in conversion rates


exceeded sales expectations

markets and languages

The Challenge

Arlo needed a seasonal consideration campaign to drive deeper consideration of the benefits of their new camera, the Pro4. The campaign needed to build on our existing brand platform, Arlo Outside, Secure Inside, but flex to fit individual market requirements across 10 countries, in digital, CRM and retail.

The Idea

Trusted by Experts - a modular creative campaign that used testimonials from local market celebrities to endorse the benefits and features of the Pro4.