How we used Usain Bolt to create an awareness campaign and over 1000 assets
How we used Usain Bolt to create an awareness campaign and over 1000 assets
The Challenge
Trading app AvaTrade, were looking to create a distinctive campaign that helped those nervous about investing, find their inner confidence.
The Idea
We enlisted the man more confident in his ability than anyone else, Olympic gold medalist, DJ and footballer, Usain Bolt and put him at the centre of our campaign Trade with Confidence.
The Results
A TV and digital campaign that boosted brand recall, and drove app downloads contributing to AvaTrade becoming one of the UK's leading trading platforms in both signups and awareness.