How we brought consistency and craft to deliver 1000s of assets a year for Fred. Olsen
How we brought consistency and craft to deliver 1000s of assets a year for Fred. Olsen
The Challenge
When we started working with the Fred. Olsen team, their BAU activity didn't have a clear personality across their marketing workstreams, using different colours, patterns and tone of voice per team. The brand was struggling to be applied cohesively, needing a joined-up approach.
The Idea
Developing creative consistency across brochures, direct mail, social, digital display, in-house and onboard collateral with the Fred. Olsen team.
The Results
Over 600+ projects delivered in the first 6 months In 6 months we managed to create a consistent, unique and enthusiastic style across multiple channels, formats and platforms
