How we helped build brand memory with Galbani
How we helped build brand memory with Galbani
The Challenge
Galbani wanted to build brand recall through their Come Dine with Me sponsorship idents. In partnership with marketing agency Initials, we produced a comedic campaign that highlighted how food lovers all over Britain couldn’t get enough of the Galbani taste… even if they struggled with the name.
The Results
6 beautifully shot and entertaining idents, that firmly lodged the Galbani name in the memory of cheese lovers everywhere. And it was the first of many similar executions in the same campaign across TV and Radio.