How we increased share of voice for Hiscox by 20%
How we increased share of voice for Hiscox by 20%
%
more likely to consider Hiscox at renewal
+%
increase of share of voice vs competitors.
The Challenge
How can we make Hiscox an accessible brand that appeals to the everyday small business owner.
The Idea
We’ve got you covered - a campaign platform that reinvented the old Hiscox wit as relevant and representative for the modern small business owner.
The Results
Hiscox's best performing digital campaign ever, with on average customers 20% more likely to consider Hiscox at renewal and a 25% increase of customers entering the quote journey. But the campaign didn't just have a performance impact, but a brand one too, delivering a +20% increase of share of voice vs competitors.