How we created the first ever digital fashion show for Zalando
How we created the first ever digital fashion show for Zalando
The Challenge
Covid meant Copenhagen Fashion Week was cancelled, Zalando turned to Brave Spark to ensure they could still showcase designer’s sustainable fashion lines.
The Idea
We created a world first 360° experience whereby users could browse a virtual space, meet the designers and shop everything with a couple of clicks. Inside the Zalando Greenhouse we hosted live streams of Fashion Shows, live streamed Panel talks, displayed the entire Fashion Week Schedule, shared Top Tips videos, hosted Brand Rooms, and updated the 360° experience daily with new Copenhagen Fashion Week content.
Experience the Greenhouse
Step inside the 360 digital experience.
Copenhagen
Sustainable fashion dressed for digital
Take a look around this multi award winning experience, all built using bespoke Brave Spark tech.