How we created the first ever digital fashion show for Zalando

How we created the first ever digital fashion show for Zalando

The Challenge

Covid meant Copenhagen Fashion Week was cancelled, Zalando turned to Brave Spark to ensure they could still showcase designer’s sustainable fashion lines.

The Idea

We created a world first 360° experience whereby users could browse a virtual space, meet the designers and shop everything with a couple of clicks. Inside the Zalando Greenhouse we hosted live streams of Fashion Shows, live streamed Panel talks, displayed the entire Fashion Week Schedule, shared Top Tips videos, hosted Brand Rooms, and updated the 360° experience daily with new Copenhagen Fashion Week content.

Experience the Greenhouse

Step inside the 360 digital experience.

Copenhagen

Sustainable fashion dressed for digital

Take a look around this multi award winning experience, all built using bespoke Brave Spark tech.